Northern Cod ‘Fishery Improvement Project’ stakeholders gather as iconic stock officially enters assessment process for Marine Stewardship Council (MSC) sustainability certification

Harvesting and supply chain partners place MSC in a central role in leveraging the global availability of sustainable whitefish - with a significant share of global cod fisheries already engaged in the programme, demonstrating both scale and impact of MSC's program

Sustainable fisheries management delivers results – as illustrated by both the Northeast Arctic cod fishery and the recovery of Canadian cod, showing the importance of science-based management and long-term commitment by fisheries and other stakeholders in driving meaningful progress across the value chain

The future of cod is about balancing supply, value, and innovation – with declining volumes, but increasing demand, there is scope to develop opportunities in product development, utlisation more broadly of whitefish supply, and the adoption of storytelling to build confidence and connection to current and future supply of sustainable cod